Listening to the Voices of Older Adults and Health Takers
Qualitative Study of Oxiwear Usage
Qualitative research
Nov 2022
Gradschool group project
Project Overview
In November 2022, our team conducted a qualitative research study for Oxiwear, a stylish ear-wearable device that continuously monitors oxygen levels and provides low oxygen alerting. We aimed to help Oxiwear better understand its target group of users and assist them in developing a mobile app to complement their devices.
Goal
Research Type
Tools
To provide thorough insights for two main user groups, including health taker and the elder to help Oxiwear to update their mobile app.
Qualitative research
User Zoom
Card sorting
Interview
Miro
Define problem
When it comes to insights, there are various ways we can begin our discussion. Our first step was to establish our research question and audience, which allowed us to define the scope of our project.
To refine our research question, we started by crafting a value proposition that emphasizes the uniqueness of our product and appeals to our target user group.
After gathering resources and reviewing Shivini's pitch (OxiWear CEO), we created a screening survey to identify our potential user group: the end user and health caretakers.
Our research question is, what's the two groups' perspective on Oxiwear's product?
Value Proposition
"Our organization, OxiWear, is currently working on a wearable, continuous oxygen monitoring device that aims to assist elderly individuals and their caregivers by providing life-saving benefits and promoting peace of mind."
Who is our audience?
To refine our understanding of our target audience, we have taken into account our prior discussion and narrowed it down to two key groups: elderly end users and healthcare consumers. We will develop a screening survey and compile a summary of the unique characteristics of each group.
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Healthcare Worker
Works in elder care or affiliated discipline;Possess valid certification or training in the industry
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End User
Elderly Individual Over 65
Problem analysis
&
Solution preparation
After identifying our target audience, we proceeded to deconstruct the inquiry and develop an optimal solution for it. In order to attain a thorough comprehension of the user and their experiences, we opted for the qualitative research approach to gather data and subsequently examine it.
Having confirmed the research methodology, we proceeded to divide our research plan into the following stages:
Data collection
Screening survey
Interview
Data analysis
Card sorting
User insights mapping
Persona
Synthesis
Data visualization
Information gathering
We contacted the prospective interviewees and conducted interviews with a total of five individuals. Throughout this process, we ensured that our interview logistics and questions were meticulously prepared and executed.
Data collection
Sampling & Interviews
-
Oxygen Monitoring Devices
-
Website Review & First Impressions
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Desired Website & Marketing Content
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Device Usage
-
Other Conditions for OxiWear
-
Recommendations
Key Elements in Interview
Data Analysis
After conducting 5 interviews, we performed card sorting to categorize the keywords and data in order to better summarize the insights from the data. Based on the collected data, we proceeded with data visualization and finally arrived at the detailed findings.
Card sorting
Data visualization
Detailed findings
General findings
Card sorting
Card sorting proves to be the most effective method for labeling and categorizing qualitative data while efficiently summarizing users' key concerns and opinions.
Keywords in adapting Oxiwear
Elderly User
User
Experience
Self-health
status
Understands
modern
technology
Healthcare
Provider
Provider
consideration
Market
differentiation
Elderly user
Self-health status
Unfamiliar with terminologies
Health under good monitoring
Managing hypoxia on their own
Irrelevant to their health issues
Technology
Open to learn new tech
Not familiar with tech in daily life
Confused with how to download
and check monitoring
Struggling with password
User Experience
Compatibility
Worries on technology
Appearance
Healthcare Provider
Provider consideration
Compatibility
Worries on technology
Overuse of emergency personnel resources
Technology
Market differentiation
Applicability to patients with chronic diseases
Skin Tone reliability
Competitive analysis
User Experience
Clearness
Complexity
Accuracy
Ease of use
Mental health concern: Anxiety
Data visualization
After carefully examining our data, our group endeavored to present a more compelling narrative. After conducting qualitative research, we ultimately settled on two methods: a bubble chart and persona to convey our findings.
Describe your image
Describe your image
Describe your image
Describe your image
We created four distinct personas that represent our entire dataset: the enthusiast, the skeptic, the healthcare provider, and the caregiver. Each persona is a microcosm of our data
General findings from the card sorting
Some users lack a clear perception of the concept of blood oxygen and are satisfied with their health management status, so they do not feel the need to incorporate this product into their daily lives.
Users present uncertainty about how to incorporate technology elements into their daily health management but would be willing to learn if their health required it.
Both groups have doubts about the compatibility, appearance and operation of the product. However, interviewees were generally positive about the lightweight, mobile, and unobtrusive product design.
Healthcare providers consider product compatibility and how it differs from the market.
Detailed findings
We proceeded to delve into the detailed findings and selected key quotes from our dataset to better illustrate these findings in relation to the general ones. We then explained all the insights gained from examining these aspects.
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